Welcoming a Distinguished Brand Ambassador
Professor Greg Whyte OBE has become brand ambassador for the Vitastream Drink Station, which was launched less than two months ago at BodyPower's BP Fitness Trade Show, by Surrey-based UKactive Member, The Vitapure Drinks Company.
Physical activity expert, Sport and Comic Relief trainer and former Olympian Prof Greg Whyte said: "I am delighted to have the opportunity to become part of the Vitastream Drink Station team. This system encourages better hydration before, during and following training/exercise by offering zero sugar, low calorie and delicious fruit flavoured drinks and should be a feature of every gym and health club.
"As a sports scientist, discovering ways to improve and enhance performance is at the core of what I do, and hydration is top of the list.
"With government focus on the reduction of sugar in drinks and promoting exercise, Vitastream's zero sugar drinks, enhanced with electrolytes and vitamins, offer the perfect solution for maximising hydration during training," said Greg. "I also endorse the system's contribution to environmental sustainability, as it reduces carbon footprint through eliminating the need for packaged drinks.
"I am looking forward to working with Ian Webb and Richard Macadam in my ambassadorial role to support the national roll-out of the Vitastream Drink Station."
Vitastream Drink Station founder and managing director Ian Webb said: "Securing Greg's support for our hydration system is a major step for our business. An Olympian, sports scientist, and physical activity expert, Greg is a global authority on sports performance, exercise physiology, and rehabilitation. In recent years Greg has applied his sports science knowledge to train, motivate and successfully coach 24 Comic and Sport Relief challenges.
"This unrivalled combination makes him a perfect fit for a hydration system which not only helps gym members achieve their fitness goals, but also rewards forward thinking gyms with additional revenue.
"Paying a low monthly subscription - which can often be part of general membership - gym and health club members save money when compared to bottled or canned drinks, have access to limitless great tasting drinks and have no need to carry cash.
"I love working alongside gym owners and managers to not only improve their bottom line but also help their customers become more hydrated with delicious flavoured water.
"As we look forward to our national roll-out, it is fantastic to have Greg Whyte on our team."
About Professor Greg Whyte OBE PhD DSc FBASES FACSM
In 2014 Professor Greg Whyte was awarded an OBE for his services to Sport, Sport Science & Charity, and was voted as one of the Top 10 Science Communicators in the UK by the British Science Council.
Greg is an Olympian in modern pentathlon, and is a European and World Championship medalist. He is an expert in the field of sports and exercise science. Graduating from Brunel University, he furthered his studies with an MSc in human performance in the USA and completed his PhD at St Georges Hospital Medical School, London.
Greg is currently a Professor of Applied Sport and Exercise Science at Liverpool John Moore's University and Director of Performance at the Centre for Health and Human Performance at Harley Street, London. Former roles include Director of Research for the British Olympic Association and Director of Science & Research for the English Institute of Sport.
Greg is the preeminent authority on Exercise Physiology and Sports and Exercise Performance in the UK. An internationally recognised expert in the field, Greg has extensive professional experience assessing, treating and improving the performance of patients, sporting enthusiasts and athletes ranging from cancer sufferers to celebrities attempting their first mountain summit to Gold medal seeking Olympians.
Greg is well-known for his involvement in Comic Relief, since 2006 Greg has applied his sports science work to assist various celebrities in completing some of the toughest challenges. Greg has trained, motivated and successfully coached 24 Sport & Comic Relief Challenges including: the comedian David Walliams to swim across the English Channel the Gibraltar Straits and the length of the Thames; James Cracknell to run, cycle and swim to Africa; a team of 9 celebrities including Cheryl Cole, Chris Moyles and Gary Barlow to climb Mt Kilimanjaro; Eddie Izzard to run a remarkable 43 marathons in 50 days; Christine Bleakley to waterski across the English Channel; Dermot O'Leary, Oly Murrs and others to cross the driest desert in Africa; John Bishop to complete 'Bishops Week of Hell' that involved John cycle, row and run from Paris to London; and Davina McCall in her 'Beyond Breaking Point' 506 mile ultra-triathlon. This year, Greg supported Jo Brand on her 'Hell of a Walk' from Hull to Liverpool and Radio 1's Greg James on his 5 triathlons in 5 cities in 5 days.
As a result of his work, Greg has helped raise over £37 million for charity.
About UKactive
UKactive is the UK's leading not-for-profit health body for the physical activity sector, with almost 4,000 members from activity providers to major consumer brands, training facilities and equipment manufacturers. Members come from across the private, public and third sector and are united by UKactive's longstanding and uncompromising commitment to getting more people, more active, more often.
UKactive facilitates big impact partnerships, conceives and drives breakthrough campaigns, conducts critical research and galvanises key stakeholders to develop and deliver key projects that support and champion the physical activity agenda. The organisation's efforts are centred on supporting a national ambition to "Turn the tide of physical inactivity".
